ONLINE PRIVACY—THE INFORMATION WE GATHER
The type of information we gather online falls into five general categories:
Aggregate Site Usage Information
Online Order Information
Voluntary Registered Shopper Information
AGGREGATE SITE USAGE INFORMATION
We collect and store information about the pages viewed by all of our website visitors. We then use this data in aggregate form to identify overall visitor behavior patterns. Our goal in using this information is to improve our site by making it more responsive to the needs and preferences of our users.
Our Web servers automatically collect information about each visitor who requests ROSES AMERICA.COM Web pages, including your computer's internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web content you request from us can be sent to you.
From time to time, we may provide portions of this aggregate site behavior information to vendors, consultants, potential advertisers or news agencies. We typically do this in order to demonstrate the amount of interest in our sites and/or to plan for technical infrastructure improvements.
ONLINE ORDER INFORMATION
If you choose to purchase products from the ROSES AMERICA.COM site, we require the following information in order to fulfill your order:
We request an e-mail address during the order process so that we can send an e-mail confirmation message acknowledging the receipt of your order. This message contains your name, address, ROSES AMERICA.COM membership number (if applicable), the list of items you purchased, an order reference number, a confirmation of your shipping method, and the total amount of items requested. Please note that this confirmation e-mail does NOT contain your credit card number.
CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)
As stated above, you must enable cookies on your Web browser for ROSES AMERICA.COM to function correctly. If you are concerned about information contained in your ROSES AMERICA.COM cookie, you may delete the file(s) at the end of each browser session. View your browser's help file for more information on cookies.
Click-stream data is information that describes the page-by-page paths you take as you browse through our websites. Using cookies, we track and store this information to help us positively customize your shopping experience. We may use click-stream data in the aggregate to provide improved services to groups of shoppers who behave similarly. We may also use it on an individual basis to improve your specific shopping experience.
COMMUNICATIONS FROM ROSES AMERICA.COM
Whenever you purchase products from ROSES AMERICA.COM, or sign up for our newsletter, we collect and store the information that you volunteer. Information such as your name, e-mail address, postal address and phone number. The information you supply is added to our customer database. You may receive periodic printed or e-mail communications from us about new products and services, discounts, special promotions or upcoming events. You will not receive any phone calls from us unless there is a customer service issue.
In some instances, we use third-party companies to help us provide products and services to you, to assist us in managing customer information, or to fulfill our in house promotions and communicate with you. Some of these companies are given access to your contact information. These companies are contractually restricted from using your information in any manner other than in the service we have contracted them to do. Our customers privacy is very important to us.
If you want to be removed from all ROSES AMERICA.COM marketing, please send an e-mail to srestrepo@Roses America.com and type REMOVE FROM ALL MARKETING in the subject line. Remember to include your name, address, membership number (if applicable) and phone number in the request. Please note that any requests to remove or update your contact information may take seven to ten working days to take effect.
OTHER PRIVACY NOTES
ROSES AMERICA does not direct its services to persons under the age of 18. If you are under 18, you may use ROSES AMERICA solely with the involvement of a parent or guardian.
In compliance with the Children’s Online Privacy Protection Act of 1998, we do not solicit or knowingly collect any online information from children under the age of 13 through any of our websites. Please do not allow children under the age of 13 to provide any personally identifiable information or participate in the bulletin board sections of ROSES AMERICA.COM websites. If you become aware that a child has provided ROSES AMERICA with personal information without parental or guardian consent, please contact us at srestrepo@Roses America.com immediately so that we may take the necessary measures to remove such information.
ONLINE SECURITY STATEMENT
We understand that many consumers are concerned about Internet security. ROSES AMERICA.COM employs industry-leading technologies to store sensitive information and protect it while in transit over the Internet. The following Security Statement describes the technologies we use and provides additional details about how we handle sensitive data like credit card information. We want you to be able to shop at ROSES AMERICA.COM with complete confidence.
THE TRANSMISSION OF SENSITIVE DATA
We work hard to protect the information that you send to us while it is en route to and from our sites. To provide secure transmission, ROSES AMERICA.COM employs Secure Sockets Layer technology (SSL) on those pages that involve sensitive information such as credit card numbers. SSL, which is supported by a vast majority of Internet browsers available today, is the most commonly employed method of secure, encrypted communication used on the Internet.
ROSES AMERICA is fully committed to maintaining the highest levels of security and protection against fraud. We maintain the latest in security technologies to ensure that your credit card information, contact information and shipping/billing information are confidential and safe. Unfortunately, however, no data transmission over the internet can be guaranteed to be 100% secure. While we work to protect your contact information, to the extent permitted by law, we may not guarantee or warrant the security of any information you transmit to or from our websites. You do so at your own risk.
WHAT HAPPENS TO MY INFORMATION AFTER ROSES AMERICA RECEIVES IT?
SSL protects information en route to us. SecureTrust certificate technology ensures that ROSES AMERICA.COM is the only recipient of this information. But we don't stop there. We also work very hard to make sure the information you send us is stored and managed securely once we receive it. All data collected is stored on site and is protected by multiple levels of data and structural security.
WHAT INFORMATION DOES ROSES AMERICA COLLECT AND WHY?
Contact phone number(s)
Credit card account information
We will never ask for your Social Security Number or other sensitive information besides what is stipulated above.
We use your contact information for the following purposes only:
Register you as a user on our website;
Manage and/or maintain your membership account;
Process your order and make sure that it is delivered to you;
Process returns or backorders;
Provide customer support and communicate with you.
Aggregated order information is also used to track and analyze overall shopping trends, which allows ROSES AMERICA.COM to improve product offerings and services to its members and customers.